Like the dentist from the Prudent commercial who is supposedly unaffiliated with Prudent and his 'expert' opinion about the toothpaste. It doesn't matter who gave you that authority. As long as you're not the one who says you're brilliant. Authority and marketing automation With marketing automation you can work with dynamic content in emails or on landing pages that you have written or supported by experts from your specific industry.
You can also combine dynamic content with reviews. Consider, for example, an automated email flow that shows the products someone is looking for, including a quote from the expert to support the products and a rating from other users. Another option is the after sales email. Suppose you work for or own a web shop that sells furniture and accessories. The moment job function email list your customer buys a new product, for example a bank, you can have an automated email sent through marketing automation. Depending on the product and of course the delivery time, this e-mail will be sent a number of days after the purchase. In the meantime, the customer has not bought anything anymore, but you do want to cross-sell.
So in your e-mail you thank you again for the purchase and you give nice tips from an interior specialist (such as Jan des Bouverie) that will make the sofa look even better. For example with side tables or rugs. It is the way to trigger your reader a little more. This removes any uncertainty about your own interior styling and turns your fan into a super fan. Make sure your customers see you as an expert in your field. It gives you an extra push in terms of credibility and for that relationship you so desperately want to have with the customer. Principle 4. Social proof People look to the actions of others to make their own choices. Especially when people are unsure about their purchase or request, they look to others to make the decision. In this case, for example, it's a good idea to show what others are doing.